The multi-channel challenge: A dynamic capability approach
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چکیده
منابع مشابه
The multi-channel challenge: A dynamic capability approach
The maturing of e-commerce, the diffusion of call centres into the B2B space and purchaser demands on price and service are leading to rapid change in the route to market in many B2B sectors, with shifting combinations of channels being offered to the customer in the search for advantage. In this situation managers can no longer rely on the channel resources that they have assembled to provide ...
متن کاملThe Open University ’ s repository of research publications and other research outputs The multi - channel challenge : A dynamic capability ap
The maturing of e-commerce, the diffusion of call centres into the B2B space and purchaser demands on price and service are leading to rapid change in the route to market in many B2B sectors, with shifting combinations of channels being offered to the customer in the search for advantage. In this situation managers can no longer rely on the channel resources that they have assembled to provide ...
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ژورنال
عنوان ژورنال: Industrial Marketing Management
سال: 2007
ISSN: 0019-8501
DOI: 10.1016/j.indmarman.2006.06.015